Evaluation Question Four & Five

4. Who would be the audience for your media product?

The horror movie that myself and the rest of my group, Fugitive Productions, produced is potentially going to be aimed at a wide range of audience.

Our film suits all categorys of class groups - A B C1 C2 D E.

Although we want to attract a wide audience, we will be aiming our film at an audience that falls into the class groups C1-E. This is because these groups are for people that are un-employed or have part time jobs, or that are still in education. Therefore, they have more time to sit down to watch a horror movie. The age ranges for these groups starts from between 15-25.

There is not a gender issue with our horror film as we will be aiming it at male and females. From our questionnaire, the majority of people that answered it were male, however we still want to keep it open and advertise to interest both genders. Although our horror film is typically like any other, by having a female protagonist and two male antagonists we hope to generate interest between both genders because of the actual storyline for the rest of the film, 'Shadowing'.

Although we want to gain as much public interest as possible, due to the content of our film, we have had to make the age certificate an 18. Following on from some pirmary research, we found out that the majority of people that are going to pay to go to the cinema too watch a horror movie, would prefer the age certificate to be 18. Due to the violence, sexual references and pure gore of our horror film we have decided that the age certificate of 18 is suitable.

Our film is quite a mainstream film, as it fits in with all the other horror conventions therefore we want to be able to show it to a wide range of audience. "Shadowing" fits in with the horror films that are out in the cinemas, and out of DVD's now, so hopefully will fit into the industry.

The opening two minutes that we have produced will hopefully attract alot of attention from a wide range of audience. As the film is set, filmed and produced in England I dont think it would ever make it into a big name film, because we would need to gain an institution that would distribute it and take it to Hollywood. However, because it was a small budget film we didn't have any major A-List actors therefore it is unlikely it will make it very big.

As we are advertising towards our social class groups (B-E) the age range is from 15 to about 25. Unfortunatly though, due to the fact that we have set the age certificate at 18, we are cutting a larger majority of the target audience already. However, we would then need to make sure we advertise properly to re-gain the interest in order to cover what is missing.

If this film was actually created and made, we would hope that the institution Working Title Films would take the film, and try to distribute it in order to make it well known. Advertising in 'Empire' magazine would be a good way to reach out to our target audience because it is a magazine aimed at 18+. Or, another way to advertise would be to create a trailer for 'Shadowing' so that it could be played and shown in cinemas such as the Odeon, in the advertisments before the showing of a film. However, the film would have to be a rated 18 certificate, because we couldn't advertise to under 18 because it would be faulse advertising because they wouldnt be able to see our film.

Here is the link to my 'Target Audience Profiles'. You can access the target audience questionnairem the questionnaire feedback and some things about the target audience. You can also access Fugitive Productions group blog on target audiences from that link too.

5. How did you attract/address your audience?

When coming up with the initial ideas for our film "Shadowing", we wanted to make it attractive to both genders and to a majority of different ages. At first we didn't want to just create a horror film that attracts a male audience, therefore we wnated to include subjects that apply to both genders in every day life. For example; to attact our female audience we decided to use a female protagonist character so that the audience could relate in some way to the girl in our film. Obviously they wouldn't be able to relate exactly to the female that is getting stalked, however they will be able to relate to the situations she is in when she is walking and alone, in icolated areas when travelling home from work. By doing this, Fugitive Productions would like to think that we could attract a bigger female audience that perhaps other typically horror films attract.

To attract the males, we made our two main antagonist characters male. This is because typically, the majority of an audience for a horror film is mostly males because they like to watch gorey and full horror films. Unlike the female character, we were hoping that the male audience wouldn't relate to the male characters. Therefore, our main plot would hopefully intise the male audiences to come and see it. We have also made it quite gruesome therefore it will attract that side of the male audiences.

For the age range, we have tried to attract people from the age of 18. This is because the age certificate for our film is an 18. However, typically you dont really find people middle aged and over 50 coming to the cinema to therefore, we would hope to advertise and aim to that category of age. Also, to attract the older generation to come and watch our film, we made it so that it was quite a phsycological thriller, therefore making it into more if a puzze.

Films like 'Shutter Island' (2009) are a stereotypically great phsycological thriller, therefore attracting many people of different ages. Our film, 'Shadowing', is alot like that of 'Shutter Island' with a puzzle to piece. We didn't want to create a film that people just watched hours of killing and gore. Therefore, the opening two minutes contain alot of flashes so that the audience automatically get hooked onto it, to try and work out the puzzle. Again, this is how we attract our potential audience.