Evaluation Question Four & Five

4. Who would be the audience for your media product?

The horror movie that myself and the rest of my group, Fugitive Productions, produced is potentially going to be aimed at a wide range of audience.

Our film suits all categorys of class groups - A B C1 C2 D E.

Although we want to attract a wide audience, we will be aiming our film at an audience that falls into the class groups C1-E. This is because these groups are for people that are un-employed or have part time jobs, or that are still in education. Therefore, they have more time to sit down to watch a horror movie. The age ranges for these groups starts from between 15-25.

There is not a gender issue with our horror film as we will be aiming it at male and females. From our questionnaire, the majority of people that answered it were male, however we still want to keep it open and advertise to interest both genders. Although our horror film is typically like any other, by having a female protagonist and two male antagonists we hope to generate interest between both genders because of the actual storyline for the rest of the film, 'Shadowing'.

Although we want to gain as much public interest as possible, due to the content of our film, we have had to make the age certificate an 18. Following on from some pirmary research, we found out that the majority of people that are going to pay to go to the cinema too watch a horror movie, would prefer the age certificate to be 18. Due to the violence, sexual references and pure gore of our horror film we have decided that the age certificate of 18 is suitable.

Our film is quite a mainstream film, as it fits in with all the other horror conventions therefore we want to be able to show it to a wide range of audience. "Shadowing" fits in with the horror films that are out in the cinemas, and out of DVD's now, so hopefully will fit into the industry.

The opening two minutes that we have produced will hopefully attract alot of attention from a wide range of audience. As the film is set, filmed and produced in England I dont think it would ever make it into a big name film, because we would need to gain an institution that would distribute it and take it to Hollywood. However, because it was a small budget film we didn't have any major A-List actors therefore it is unlikely it will make it very big.

As we are advertising towards our social class groups (B-E) the age range is from 15 to about 25. Unfortunatly though, due to the fact that we have set the age certificate at 18, we are cutting a larger majority of the target audience already. However, we would then need to make sure we advertise properly to re-gain the interest in order to cover what is missing.

If this film was actually created and made, we would hope that the institution Working Title Films would take the film, and try to distribute it in order to make it well known. Advertising in 'Empire' magazine would be a good way to reach out to our target audience because it is a magazine aimed at 18+. Or, another way to advertise would be to create a trailer for 'Shadowing' so that it could be played and shown in cinemas such as the Odeon, in the advertisments before the showing of a film. However, the film would have to be a rated 18 certificate, because we couldn't advertise to under 18 because it would be faulse advertising because they wouldnt be able to see our film.

Here is the link to my 'Target Audience Profiles'. You can access the target audience questionnairem the questionnaire feedback and some things about the target audience. You can also access Fugitive Productions group blog on target audiences from that link too.

5. How did you attract/address your audience?

When coming up with the initial ideas for our film "Shadowing", we wanted to make it attractive to both genders and to a majority of different ages. At first we didn't want to just create a horror film that attracts a male audience, therefore we wnated to include subjects that apply to both genders in every day life. For example; to attact our female audience we decided to use a female protagonist character so that the audience could relate in some way to the girl in our film. Obviously they wouldn't be able to relate exactly to the female that is getting stalked, however they will be able to relate to the situations she is in when she is walking and alone, in icolated areas when travelling home from work. By doing this, Fugitive Productions would like to think that we could attract a bigger female audience that perhaps other typically horror films attract.

To attract the males, we made our two main antagonist characters male. This is because typically, the majority of an audience for a horror film is mostly males because they like to watch gorey and full horror films. Unlike the female character, we were hoping that the male audience wouldn't relate to the male characters. Therefore, our main plot would hopefully intise the male audiences to come and see it. We have also made it quite gruesome therefore it will attract that side of the male audiences.

For the age range, we have tried to attract people from the age of 18. This is because the age certificate for our film is an 18. However, typically you dont really find people middle aged and over 50 coming to the cinema to therefore, we would hope to advertise and aim to that category of age. Also, to attract the older generation to come and watch our film, we made it so that it was quite a phsycological thriller, therefore making it into more if a puzze.

Films like 'Shutter Island' (2009) are a stereotypically great phsycological thriller, therefore attracting many people of different ages. Our film, 'Shadowing', is alot like that of 'Shutter Island' with a puzzle to piece. We didn't want to create a film that people just watched hours of killing and gore. Therefore, the opening two minutes contain alot of flashes so that the audience automatically get hooked onto it, to try and work out the puzzle. Again, this is how we attract our potential audience.

Evaluation Question Three

Evaluation Question Two

Evaluation Question 2

Update 30/3/10

Having recieved all of my feedback from Mrs Peacock, I have now done it all and improved my individual blog to the best I can.

At the moment, I am just in the finishing stages of my evaluation. I would of done it sooner but as the programme on the computer was playing up, and we didn't save everything to the G drive, we have only really just managed to get hold of our final film.

I have made a large contribution to the group blog in the last few days because as I have finished, I thought my time would be useful on editing and posting things that were forgotton about or havent been done. As my other group memebers may still have alterations and evaluations to do on their own individual blogs, I thought I would help out to try and get everything done, ready for the due date on Thursday.

Target Audience Profiles

On our group blog, I created a 'Target Audience Profile', 'Target Audience Questionnaire' and 'A Target Audience Questionnaire Feedback' page on what our target audience could be.

The 'Target Audience Profile' explains about all the different class groups such as A B C1 C2 & D and what class is relevent to our film.

It also goes on to explain about our films age certificate, and why we have chosen that particular age rating. Then, it explains about the different aspects and issues we need to consider such as age, race and religious views.

The 'Target Audience Questionnaire' is a questionnaire we set up so that we could go and ask 20 memebers of the public their views and thoughts on horror films. Then, all of the primary research we recieved helped towards our initial ideas for the making of our horror film. All the questions in the questionnaire were relevent to the plans that we had made for our horror film, although we just needed the public view.

The 'Target Audience Questionnaire Feedback' was just so that we could see the results of the questionnaire more clearly. I created bar graphs on Excel for all of the different questions asked.

I did all of the 'Target Audience' posts therefore they were all my contribution.

Evaluation Question One

Final Edit - Opening Of A Horror Film

Backing Track for our Film

Spider Eyes Music Upload

This is the backing track we used in our film. It is called 'Spider Eyes'. When looking through Royalty Free websites we came across this one. It is ideal for our movie because its deep and dark and gives off a weird sense of trouble. Also, with the high pitched 'dings' it enables the audience to try and think what is happening. It goes really well with our film. It is a typically used Horror Film track and it will sound very good when all of our film is finished together.

Prop List

Here is a list of all the props that we used in our Horror Film. I have also added some pictures of some of the makeup tecniques we used to created a bruise.

- set of keys

- white coat

- dark hooded jumpers

- dark clothing

- red nailvarnish

- red hair dye

We used the set of keys because the female character needed them to get into her house. We shot a close up of her hand when she was letting herself in the front door with these keys. We thought that this would be appropriate because it gives a sense of the unknown when she is opening the door. Very simple and basic filming, but with a great meaning.

The white coat that we put Louise in symbolises the fact that she is innocent and angelic like. Therefore giving the audience the impression that she the tragic protagonist. Also, during the filming in the darker part of the afternoon, we could always see Louise because the white coat stood out in the dark night.

Dark hooded jumpers and dark clothing was used for the stalkers because we wanted to make them contrast with the dark afternoon weather. Also, when standing behind things they wouldnt be as easy to see therefore giving the impression of the unknown.

We used the red nail varnish and the red hair dye to create some of the flashes. We used the red hair dye and mixed it in with bath water creating a 'bloody' look. Emmaline then got in the bath and we shot images of her foot as if it was her blood. We also used nail varnish as fake blood and poured in down her arms. This then was good because it look like she had be injured.

This is the picture that we took when we were experimenting with makeup, to create a brusied effect. It worked because Emmaline's eye looks very dark and has a specific bruised look. Therefore when we are creating the different flashes in our piece, we will definatly use some pictures of a bruised face.

On our group blog, my contribution was creating the Prop List and then editing some of the information in the post. Lucy and Rosiee also helped in creating that post by adding the pictures.

Shot List

This is the shot list that Lucy created for our group blog. This was the first shot list, however due to lighting in the evening it changed.

Institutional Logo

Here are our institutional logos. We chose the writing from a website; http://www.dafont.com/ where there are many different themed fonts. We decided on this one because it suited our theme of film and I personally think it looks creepy and suitable for what we want it for. I have uploaded it twice because one has a black background, and the other a white background. We decided to make these flicker from black to white a few times to make them look effective and creative. As it is only the background changing the 'fugitive productions' stays the same so that the audience can read it clearly. All that happens is that it changed colour.